The Client
Happy Studios was a new york-based app development company specializing in lifestyle products including Martha Stewart’s CraftStudio.

The Ask
The task was to create an identity and website that reflects the core brand message of unlocking the magic of creativity through non-linear experiences that promote health and wellness, foster personal growth, unleash creativity, build community, inspire others, and make everyone... well... happy.

The Solution
We created a suite of branded tools that matched the energy, and excitement of the products that were being created. A vibrant color palette and a robust illustrative style featuring a fun iconography and typography. The centerpiece of the suite was an incredibly rich and uplifting parallax website that told the story of Happy.