The Client
Inspira Performing Arts is an organization that provides opportunities to individuals to discover dance, music and fitness. The center aims to inspire self-awareness and confidence in its students and to cultivate community.

The Ask
The center, run by two dedicated performing artists, came to 3rd Edge to help develop a small rebrand of their company that matched their positivity and excitement and represented the spirit of dance.

The Solution
The team started with a re-envisioning of the logo. Transforming it from a rather stodgy clip-arty piece into a highly dynamic mark that captured the movement of dance. The mark, combined with a vibrant, almost tie-dye, color palette made for a very energetic identity system.