The Client
McCarter & English is a highly regarded, well-established law firm comprised of sophisticated and exceptionally skilled lawyers who collaborate to deliver outstanding value and innovative solutions to their clients.

The Ask
The McCarter Team at Addison was tasked to develop a new brand and flagship website that reflects the values and personality of the firm; sophistication combined with down-to-earth culture.

The Solution
A sharp new logo was developed to demonstrate the excellence of an elite firm while conveying the idea of down-to-earth sophistication is at the core of the new brand. A fresh purple-centric color palette helped differentiate the firm amongst a sea of blues. A variety of applications were developed to help define the “McCarter Experience” further, including a smart and crisp website that embodies the spirit of the brand and the people of McCarter & English.