Barrick Gold
Corporate Website
Agency
Addison
Role
Creative lead
Recognition
Awwwards: Site of the Day nominee
The Client
Barrick Gold is the second largest gold mining companies in the world. With 16 sites on 13 countries, it produces around 5 million ounces of gold per year.
The Ask
Barrick sought out to update its aging website to help tell the of mining’s innovative future, showcase the company’s high-tech operations and demonstrate their commitment to transparency.
The Solution
Along with my project team at Addison, we set out to develop an ultra modern digital experience featuring interactive long-form in-depth storytelling that trumpeted its future forward mindset, a data-first sustainability hub that highlighted it’s victories and areas of improvement, and a careers section set to attract a new wave of talent to the diverse high-tech roles that Barrick had to offer. This website struck serious gold!
Homepage — Before
Homepage — After
Before
From a branding perspective, Barrick didnt have a particularly rich branding package. A logo and a basic color palette. When asked if they were open to a completely different approach that could potentially be transitioned into a formal rebranding, they welcomed the opportunity.
After
With that opening to re-envision the look and feel of the brand through the website, almost all of the pieces of the visual toolbox were reimagined. A modern branding system for a modern company.
A refreshed color palette
Inspired by the colors of minerals, a richer and wider color palette offered up a new way to differentiate themselves.
Slate
#132231
19 / 34 / 49
Gold
#D4AF37
212 / 175 / 55
Copper
#7DD99B
125 / 217 / 155
Jasper
#FEB922
254 / 185 / 34
Gypsum
#F6F7F6
246 / 247 / 246
Turquoise
#00BEBC
0 / 190 / 188
Amber
#E86500
232 / 101 / 0
Amethyst
#BD448C
189 / 68 / 140
Typography
Typefaces were chosen to to show a strong foundation paired with a voice steeped in class and traditionalism.
Produkt Black
Harriet Family
Supporting Visuals
To add depth to Barrick’s visual language, supporting visuals were developed based of visualizations of topography, geology and connectivity.
Iconography
An icon style was developed to help tell a story, visually. Particularly useful in long form storytelling and process explanation. In this case, a high level ground to gold bar process.
Drill
Blast
Muck
Haul
Mill
Advanced Coding Techniques
With coding, a visual language can be extended beyond color and image. Advanced parallax techniques used to bring images to life and engage users with simple mouse movements.
Putting it all together
Sustainability
Marquee story
Careers
