The Client
One of the world’s largest coatings companies, Axalta specializes in coatings for light and commercial vehicles, industrial, and refinish applications. Axalta Racing is a sponsorship program within the company that is involved in the sponsorship and advocation of a variety of motorsports and racers including Jeff Gordon, Hendrick’s Motorsports, and the Mercedes-AMG Petronas F1 Team.

The Ask
Axalta approached Addison to a look at taking a once neglected company blog that focused on their sponsorship presence in the racing world and transforming it into an ambitious and ever evolving content hub.

The Solution
The site was transformed into a exciting and bold user experience for auto manufacturers, the refinish market, and millions of racing fans to experience exclusive rich media and articles as well as helped re-establish Axalta commitment to global motorsports across the world.